Old Spice Ad Analysis

December 11, 2012 Comp I Advertisement Analysis Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention.The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical appeals, logical fallacies, and â€Å"the male gaze. † The function of marketing is to either increase the number of customers or increase the rate of use among current customers. The number of customers can be increased by converting customers from competing brands, developing loyalty to the brand among current customers, or expanding the total market for the product class. The more ads they make, the more they in turn have to make in order to get our attention, it’s led to a vicious circle of clutter† (PBS Frontline: The Persuaders). Advertising is a battle of which company can fill up the most empty wall space. Consequently, cities turn into a mass chaos of posters and billboards. Subway tunnels have now been turned into moving pictures, to produce almost a â€Å"commercial† if you will. The buses themselves have been turned into moving billboards. Nowadays the thirty-minute block for a television show is about 15 minutes worth of advertisements and 15 minutes of the actual show.Along with that, many people are actually being paid to be an advertisement, whether it be standing out in front of a building with a sign, or putting a company decal on their car. Advertisements, likewise, cannot be escaped. However, often advertisers have to be sure and not â€Å"over do† their advertisements, or else the audience in which they are trying to appeal to will become annoyed. Old Spice, a major company for men’s hygienic products, has created a line of men’s body wash that has a very appealing and humorous advertising campaign.These ads are designed not only to get their product noticed in the marketplace, but also to eclipse other lines of men’s body wash. The Old Spice commercials imply that by using their product, a man will be or become more similar to the Old Spice man, or in other words, the ultimate man. The Old Spice advertisements capture men by reaching out to the needs of women, giving the ideal image of what a man should be and how he should smell, and by creating a sexual theme that attracts attention. The bottles used for all Old Spice products have red incorporated within the design.This is because red is the color of attraction. That is why red always surrounds Valentine's day. Red can also signify power and strength. The Old Spice design tries to go with a classic, authentic look. It wants to appeal to a variety of ages. It has a very sophisticated look (Keitel). In our society, an extremely smart and effective way of selling a product designed for men is to appeal to women. Women have many opinions on commercials that deal with men’s products, and if they like the commercials, they will be more apt to either buy the product themselves or influence the men they know to buy it.Advertisers not only use sexual appeals to attract attention to their ads, but to position their brands as sexual and to suggest that sex-related benefits can ensue to the brand purchasers. In Old Spice’s current ad campaign, there are a series of commercials using different actors and sports stars that are very fit and good looking to highlight their body wash. In the ad they use ex-NFL wide receiver Isaiah Mustafa, promoting elements of masculinity, sex appeal, and humor.In the ad, Mustafa is coming out of a shower dressed only in a towel, saying in a deep voice, â€Å"Hello, ladies†, and then continuing to talk directly to women viewers, telling them to look alternately at him and then the man sitting next to them for the implied comparison in which no normal man would come out very well. The commercial then continues with rapidly shifting scenes that show Mustafa in romantic fantasy–? like settings designed to appeal to women. He is shirtless on a sailboat at sunset, then holding tickets to â€Å"that thing you love†.The tickets then turn into diamonds, and finally then ad ends with Mustafa sitting shirtless on a white stallion on a tropical beach. The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like.By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the â€Å"ultimate man†, or as the slogan used in the ads says, â€Å"Smell like a man†.The ad makes a man react emotionally and appeal directly to his masculinity, vanity, and even his insecurity in being able to impress, attract, and keep women happy. This ad also portrays the idea of â€Å"scopophilia†. Scopophila is known as the pleasure in lo oking; by this, women want to have a pleasure in looking at their man, and the only way that will happen is if he uses Old Spice. In addition to appealing to women’s tastes and a man’s emotional need to smell like a manly man and attract a woman, this commercial uses the old reliable advertising strategy – sex sells.A sexually themed commercial can appeal to both men and women, and is sure to attract attention. Men and women are often portrayed in a sexual manner in ads of products that have absolutely nothing to do with sex itself. However, the sexiness of the advertisement causes people to remember the ad, and thus the product. This sexiness in advertising is enhanced and affected by the physical attributes of the models, their movement or actions, their interactions if there is more than one model, and the special effects provided by the camera.The desired result is achieved, because of the sexual nature of the ad, a fit and good-looking man talking directly to women in a seductive voice and in a romantic location. People, both men and women, stop what they are doing and watch. Sex can make the beholder feel young again. Sex may also reassure men of their masculinity and women of their femininity. The sexual content of the commercial also does more than grab people’s attention, it helps them remember the ads.The Old Spice ads are successful because they make an impression on people and lead to discussions with other people who have seen them. The advertisers do have to be careful with the use of sex appeal in these ads. If the sexual content is overdone, it might not work as intended. They need to make sure that people are not so distracted by the sexual appeal of the ad that they do not remember what the ad was for in the first place. It does not do any good to create a sensual or sexual message when all they can remember is the image and not the brand name.Therefore, advertisers need to make sure the sexual/sensual image being used is connected in some way to the product or service being promoted. This will create a link between the two and make the viewer much more likely to remember the product or service being advertised. When making a sexual ad, producers must tailor the message to the people they are targeting, which includes understanding the audience’s feelings and beliefs on public sexuality. Women have a different viewpoint on the subject of sexual appeal in advertisements.The objectification of women in advertising campaigns has significant psychological implications. It socializes women to think of them in the manner in which they are depicted, and causes them to engage in self-objectification. When women view advertisements featuring thin female models, it causes them to think that their own bodies should also be thin, creates anxieties relating to their weight, appearance, body satisfaction, and creates a negative mood. Thus, their body image causes them to suffer emotionally and psych ologically.Bordo states in her essay, â€Å"Today, as many as one million men – and eight million women – have an eating disorder. † Perhaps, by buying the advertised items, the viewing audience of women believes they will instantly become taller, thinner, younger, and prettier. This is not the same psychological effect experienced by women who view ads with female models of average proportions, or with no female models at all. Objectification of women in advertisements and emphasis on the size of their breasts has created a society of cosmetically enhanced, large-breasted women.Their self-image is predicated on the media's portrayal of a desirable woman. In order to have high self-esteem, and see themselves as attractive and valued women, many females feel this enhancement is necessary. Most human consumption is a result of a drive to satisfy sensuous desires. Advertising uses sexual images to encourage this consumption. People become dissatisfied with their im perfect selves, and seek to become perfect by buying the sexually charged products. Sex is an easy way to get the attention of males and make a product seem desirable.Women are objectified, and men are swayed to purchase the product and as a reward, get the women. The women represented in these ads are all beautiful and physically well endowed. Men are stimulated by the immediate physical sexuality in the ads, whereas women seem to be more stimulated by the sexuality for the romantic aspect of it. Men want to get the women. Women want the sexuality for the promise of the future. There seems to be no question that the use of sexuality in advertising helps to sell a product.However, when sexuality is used, the concept is true that there is greater consumer interest in observing the ads. This increased consumer interest often leads to the purchase of the advertised product. Works Cited Bordo, Susan. â€Å"Beauty (Re)discovers the Male Body†. Writing Analytically with Reading. 2n d ed. EDS. Rossenwasser, David and Jill Stephen. Boston: Wadsworth, 2012. 821-843. Print. Keitel, Victoria. â€Å"Old Spice Analysis. † Personal. PSU. n. d. Web. 11 Nov. 2012 Rushkoff, Douglas. â€Å"The Persuaders. † PBS Frontline. 9 Nov. 2004. Web. 11 Nov. 2012

Chemistry In Daily Life Essay

INFORMATIVE SPEECH TOPICS The main questions for picking out good informative speech topics are: What are their wishes, tastes, interests and needs? What is their level of education and knowledge about the topic? Is their a common ground between you and your audience? Can you surprise them with new information? Can you excite their interest by expanding on what your listeners already know? Are you having trouble coming up with speech topics? This list of informative speech topics is only meant to stimulate your thinking. Of course many of these subjects are too broad and ought to be narrowed. Advertising, Africa, Agriculture, Animals, Antarctica, Anthropology, Antique, Applied Sciences, Archaeology, Architecture, Aromatherapy, Artificial Intelligence, Arts, Asia, Astrology, Astronomy, Australia, Aviation, Backpacking, Beauty, Biographies, Biology, Bird Flu, Books, Cheerleading, Chemistry, Children, Cities, Climate, Communication, Cooking, Countries, Business, Cars, Celebrities, Culture, Dancing, Demographics, Design, Drinks, Ecology, Economics, Education, Engineering, Entertainment, Ethnic Groups, Etiquette, Europe, Family, Fashion, Finance, Food, Games, Geography, Government Hiking, History, Home, Industries, International Organizations, International Relations, Labor, Languages, Law, Lifestyles, Literature, Manufacturing, Maps, Martial Arts, Mass Media, Medicine, Military, Movements, Movies, Museums, Music, Mysteries, Mythology, Myths, National Parks, Nature, News, North America, Oceania, People, Performing Arts, Personal Life, Pets, Philosophy, Physics, Politics, Popul ar Culture, Psychology, Radio, Reference, Religions, Science, Society, Sociology, South America, Space, Sports, Sports Events, Technology, Telecommunications, Television, Tourism, Toys or Travel! Decision Time! Review your short list of ideas for good informative speech topics. The main questions are: Is it not too simple or too complicated? Is it too broad or too narrow? Can you cover the speech topics in the given time-limit? Persuasive Speech/Debate Topics

The Relationship Between Gilbraltar and the United Kingdom...

According to the Commission’s answer to a question in the Official Journal of the EU , Gibraltar is neither part of the area without internal border controls nor of the customs territory of the European Union. Regarding the Area of freedom, security and justice in Title V of Part Three of the TFEU, Gibraltar is covered by the Protocol allowing the UK to opt into measures adopted regarding that Title, subject to the EU Council’s approval. The same would also apply in relation to the Schengen Protocol, so Gibraltar is only bound by such measures that the UK has opted into in respect of Gibraltar and can exercise frontier controls on people wishing to enter Gibraltar. It is furthermore, bound by the Protocol dealing with the UK’s†¦show more content†¦Gibraltars authorities have expressed concerns that it will give rise to a bad reputation, hindering their financial and banking systems, which have recently gained momentum. In 2004 the Commission, in fact, adopted decisions negatively affecting Gibraltars regime. Firstly, the Commission considered as State Aid the qualified company regime that was then in force and were those that are subject to a reduced negotiable 2 to 10 per cent rate of Corporate Tax. This regime was included the exempted companies, in which a formal investigation was instructed by the EU. An agreement was reached, whereby the UK would submit a new tax regime to the Commission for approval. The UK proposals have, on several occasions, been challenged by Spain. The application of taxes within Gibraltar has more often than not, been raised together with other EU law matters, such as free movement of capital and state aid. The EU, instructing a formal investigation, requiring the UK to submit proposals for a new tax regime for the EU to approve, challenged its tax haven. However, such investigations give rise to a bad reputation hindering their financial and banking systems, which have recently gained momentum. 3.2.3. The airport In the past, political tension and conflicts have been arisen from the airport because of its controversial location within the territory of Gibraltar. 3.1.3.1. Where is it located? The airport

The State s Leader Of Patient Education, Clinical...

Practice Plan #4 Professor: Kristin Hoffer Student: Lizyanette Carbonell Date: 02/06/2016 Vision Statement: Striving to be the state’s leader in patient education, clinical outcomes and technology where future patients’ generations will be prepared for the times ahead. Mission Statement: At Havana Dental, we strive to provide a highly quality and individualized treatment to every patient. Our practice counts with a kind and companionate team that is guided by motivation and vocation. Our practice is growing as well as our patient’s awareness related to oral health. Office Policy Manual Term of Employment: Havana Dental offers equal job opportunities to all qualified individuals without distinction of race, color, ethnicity, sex,†¦show more content†¦Ã¢â‚¬ ¢ The employees’ benefits will be granted after a period of 90 days for full time positions at the time of evaluation. †¢ Our practice require that all dental hygienist and certified dental assistants keep an updated licensure. This requirement will be reviewed every two years for dental hygienist and every year for certified dental assistants. All the documentation will be kept on file by the office’s manager. Work Schedule: †¢ Schedules are developed by-weekly and post it at a reachable place. The hours and schedules are subject to change according to our practice necessity. In this case, the employee will be notified. - The office hours are as follows: Monday-Thursday from 8 am to 6:30 pm Friday from 8 am-5 pm †¢ A fifteen minutes morning meeting will be held daily requiring a 100% employees’ assistance. †¢ Lunch time can fluctuate between 12 till 2 pm according to the availability of personnel and will be performed in a consecutive manner. †¢ There is a 5 minutes grace period is giving for tardiness. Three times tardiness will be evaluated by the office manager and a discussion with the employee will be held in order to solve the cause for tardiness. †¢ AT every scheduled shift, the employee is required to clock in and out using an individualized login and a password. Compensation: †¢ Employees will be given an initial performance evaluation after the 90 day period. Consequently, employees will receive a yearly performance evaluation. †¢ Salary and

Personal Narrative My Best Friend - 757 Words

I’m Wendy. And no, I look nothing like the perfect happy smiling girl that you all associate with the restaurant. I am 5’6’’ and 13 years old. I have wavy, short, caramel hair and brown eyes, with a light spattering of freckles. My favorite colors are blue and gray, but yellow is such a pretty sunny color... it just doesn t look good on me. I go to North-West Independence Middle School. In case you were wondering, that is in middle of nowhere Nebraska. It is like a scene from an old movie, no color, only corn as far as the eye can see, (and past that, but come on guys, glass 1/2 full am I right?), and heat. Long story short, it is Awful with a capital A. I am in eighth grade, and let me tell you, it’s not all it’s knocked up to be. Don t†¦show more content†¦It might be me who did the changing. I am not the same girl I was before. Before the thing that changed my life. I am ashamed of who I am on the outside. Who I appear to be. 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Commercial Law Canadian Organization

Question: Discuss about theCommercial Law for Canadian Organization. Answer: Introduction In order to incorporate a corporation in Canada there has been five expressed steps which should be followed by all the organizations. The steps include: Making a decision for granting name to the organization which has to be incorporated. Each organization must have a name which has been regarded as corporate name. The name must be distinctive and must not be misleading or confusing (Government of Canada,2016) . Structure of the organization should be made to which changes can be made. The articles would need to be signed by the incorporators and get a Business Number or a NEQ. Initial registered office address must be established with the first board of directors Canadian corporations must fill appropriate forms and pay the required fees for incorporation Application must be processed and when accepted then a corporation would be established (Ward, 2016). The acquisition of a Canadian corporation may be structured as a corporate dealing or a Take-over Bid. The rules for the acquisition of any Canadian organization have been complicated and it does include the aspects of securities, corporate and administrative law. A take-over bid is the Canadian equivalent of a U.S. tender offer. The acquirer must follow a prescribed process when launching and completing a bid. An overview of the rules and process has been provided below: Making the Bid; Necessities of Early caution; Investment circumstances; The circular of a proposal; Completion of the proposal made; Squeeze-outs and second phase attainments; and Defensive tactics (Elliot, 2016). So, it would be suggested that a person in order to form a organization have to follow the steps and the way of process which have been mentioned above and if the sane would be followed then he can take over a organization. In order to incorporate any business or trade a person needs to prepare some documents which includes: The Memorandum which sets out and outlines the rules for conducting a business; The Articles of Incorporation was the second most important document needed as it includes the rules and regulations that would govern the conduct of the corporation members. The Notice of Offices states the location of the two required offices for the corporation of an individual and the registered office and record office. There have been two types of structures of investment which has been made i.e. Debt and Equity. Debt can be regarded as the money which has been borrowed from an outside source with the promise of repayment such as bank in this case. Equity can be regarded as the money invested by the owner himself i.e. made by Rosa in this case. Pros and Cons of Debt and Equity: Debt financing can be used for all the type of business whereas equity is done for small business; Debts financing require repayment right away whereas equity dont; Loss of control has been regarded as a big problem for equity financers whereas it doesnt regard in case of debt; Debt financing have no say in business whereas equity financer do; Debt owners dont own percentage of trade whereas equity does (Palermo, 2014). In order to rectify and fix up the mistake which have been done by the owners by taking out money from the corporations bank account can be done by making necessary documents which would be made backdated. The process of doing so can be as follows: A meeting has to be conducted; Entry has to be made in back date on which the money was withdrawn; The money would be adjusted as a part of dividend or salary of the concern persons as there were 2 main ways in which money can be generally taken out from an incorporated business which can be salary and dividend. Dividends were the payments which were made out of the corporation paid to its stakeholders. When they would be declared in a proper manner then they could be paid out as cash, shares, warrants or land (Conduct Law, 2016). The documentation which has to be prepared includes the necessary directors resolution and advises which has to be given in order to administer the payment of dividends. So, the necessary document stating and adjusting the dividend amount and the amount which has been taken out should be fixed and settled so that the act can be rectified in the organization. Income Tax Act (Canada) deals with the dividends which each employee would get if the profits have been incurred by the organization. Therefore, in this way the mistake can be rectified and fixed against the corporation (Crosgrey, 2016). References: Conduct Law. (2016). Declaring Dividends and Directors Resolutions. Retrieved on 27th September, 2016 from: https://www.conductlaw.com/declaring-dividends-directors-resolutions/ Crosgrey, H. (2016). Declaring a Dividend on Shares of a Company. Retrieved on 27th September, 2016 from: https://www.canadianbusinessresources.ca/declaring-a-dividend/ Elliot, S. (2016) Chapter ThreeAcquiring a Public Company. Retrieved on 27th September, 2016 from: https://www.canadianmandalaw.com/ma-activity-canada/acquiring-a-public-company/ Government of Canada. (2016) Steps to incorporating. Retrieved on 27th September, 2016 from: https://www.ic.gc.ca/eic/site/cd-dgc.nsf/eng/cs06642.html Palermo, E. ( 2014) Debt vs. Equity Financing: What's the Best Choice for Your Business?. Retrieved on 27th September, 2016 from: https://www.businessnewsdaily.com/6363-debt-vs-equity-financing.html Ward, S. (2016) How to Incorporate Your Business in Canada. Retrieved on 27th September, 2016 from: https://www.thebalance.com/how-to-incorporate-your-business-in-canada-2948225

Reel Big Fish - Crouching Fish, Hidden Finger free essay sample

Sweatdripping from the faces of the band and punk fans alike was the scene at theCrouching Fish, Hidden Finger Tour, the latest tour by Reel Big Fishand Goldfinger. The two punk bands had to extend their national tour to includefour more cities because it was such a hit. The show also included fellow punkbands Home Grown, The Movielife, and, here in Phoenix, the local RiddlinKids. The concert began with the Riddlin Kids, who sounded like a badversion of New Found Glory. Next came The Movielife. They sounded decent, buttopped their performance with R.E.M.s Its The End of the World,which got the crowd riled up. Next was Home Grown, who played SurferGirl and did an awesome version of Barbie Girl. They weredefinitely the best of the three openers. After a long equipment change,Goldfinger took the stage and got the crowd moshing and surfing. They did a lotto please the fans; the lead guitarist threw his guitar into the crowd. We will write a custom essay sample on Reel Big Fish Crouching Fish, Hidden Finger or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thehighlight was when they had guys come on stage dressed like Destinys Child, andsing. By then everyone wanted to see Reel Big Fish. When they finallycame out, the crowd went nuts. R.B.F. played songs from Turn the RadioOff and Why do They Rock so Hard? while the crowd moshed,skanked (a dance to ska-punk music), and really enjoyed the music. The crowdespecially loved She Has a Girlfriend Now. R.B.F. closed with theirmost popular Sellout. You could tell the concert had littlefunding since the stage had nothing extra on it. It proves what many punk bandstry to say: you dont need a lot of fancy stuff to put on a great show. Reel BigFish and Goldfinger put on a great concert, and Im glad I got the chance to seeit.